About the Trusted Messenger COVID-19 Vaccine Campaign

COVID-19 has taken a toll on our region. At Better Health Together (BHT), we are working with community partners to get as many people vaccinated as quickly as possible. BHT is committed to an equitable COVID-19 vaccine distribution process that removes the barriers many people in our region face accessing the vaccine. We have supported and funded partners throughout the region in their efforts to host vaccine clinics and share important information about the COVID-19 vaccine within their communities.

In addition, BHT and its community partners launched a 2021 campaign to normalize vaccination, which features leaders, influencers, and health experts from across the region sharing their vaccine stories and encouraging others to get vaccinated. Our Trusted Messenger COVID-19 Vaccine Campaign is running on TV, cable, and radio across Eastern Washington. You’ll also see billboards and print ads, as well as digital ads and social media content.